Archive for July, 2009

Tired With Your Financial Self-Management? Why Don’t Look To Psychology?

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Most of us have known that customers are not always made a rational judgment in buying (or not-buying) something. Behavioral economics does helps marketing industry sells their product better. If so, looking for a financial advice from this theories or theorists is indeed a good decision to help you avoid unwise money moves.

Allocate some money for such a personal adviser in this field may give you more return in the future. In a study by Richard Thaler of the University of Chicago Business School, researcher was about to get workers to save more for retirement by using behavioral economics. Workers who participated in that program went from saving 3.5 percent for their retirement accounts to 13.6 percent.

Behavioral economics is could also help people get the most out of their investment in capital market. In one study, Odean and Brad Barber found that “trading can be hazardous to your wealth”. Those who bought and sold most often earned an annual return about 11.4 percent, while those who traded least often earned 18.5 percent (for your info, the period studied -1990s- were overlapped with significant bull market). Therefore, they’re suggests that it’s not a good idea to try to beat the market.

Another research held by Eric Johnson and Daniel Goldstein showed that it is possible to increase dramatically the rate of people that agree to be a organ donors by making the donation as the default (in case people didn’t want to donate, they could make an easy but active steps to take them self out of the default list). Behavioral economics has been proven can save lives, why don’t we try it to save our money.

Besides, some of you might already know that many people woudn’t think twice about driving to a distance store (or mall) to save dollars on a small purchase but wouldn’t think of driving to same distance to save the same ammount on an expensive item.

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The Coming Generation of Antidepressant

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Do you consume Prozac or any other antidepressant? If you do, you’ll be glad by what’s coming next. Brain scientists had proclaim that an intensive program of basic research in this field is about to give result in a new generation of highly-improved psychiatric drugs.

The result comes form a fundamental progression in understanding of the brain’s chemical messenger, that specifically play key roles in many behavioral disorders like depression or schizophrenia.

The new invention is that instead of there being just one or two variations on the cells’ receptors for any chemical messenger, there can be a hundred or more receptor, each controlling very specific functions, from sexual appetite to mood or others. The new generation of drugs is being designed to target only the receptors involved in a given problem, leaving the others alone. This can avoiding side effects from loss of interest in sex to indigestion, as well as hiking potency and eliminating what has been a lag of up to several weeks before the drugs take effect.

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